More about founder

Rania Boutique conceptualized in the year 2017 by me, Salma Nida.

When you hear the word “Rania” it gives you a feeling of being queen. This word has different meanings in different geographic contexts. In our Indian subcontinent it is “Queen” and in Arab it is “Sparkling”. We wish our customer to be Sparkling Queen.

It all started when the story dates to the time when my mom Shahjahan Begum in 90’s started the small women clothing boutique in Himayat Nagar, Hyderabad, India. The distinctive colors of women outfits always captivated me.  The passion for beautiful outfits was there from the very beginning.  I never thought of making it to trade pursuit. Eventually realized that your passion can only be fulfilled when you make this your profession. Initially I started with Indian ethnic designer outfits, sarees and Kurtis.

As I could sense over the period the women of our time have become more fashion centric ready to accept innovative design and shades. In the quest of catering the space of gorgeous women need. The beautiful Pakistani designer outfits fascinated me to cater my customer need. I have done my best due diligence to pick World Class Designers, Top Brands, Quality Products & Superior Fabrics from the industries leaders.

Our philosophy is to create a realm of Pakistani designers and their original designs under the Rania Boutique banner so that anyone in an eternal romance with ethnic beautiful outfits gets to own these unique creations. These designers have left an enduring mark in the world of fashion across the globe, and many have showcased their collection at prominent fashion weeks in the international circles.

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